"Plain people in the midst of cultural transformation" | Mennonite World Review

"...focused exclusively on the individual, Church Growth
advocates like Donald McGavran argued that souls could
be won for the Kingdom en masse, by converting entire
people groups or communities. To do this, however, the
potential evangelist or pastor would have to inhabit the
culture of the "target community" and preach the gospel
using the idioms of that culture. In other words, to
paraphrase the apostle Paul, Church Growth advocates
encouraged being "all things to all people."..."
http://mennoworld.org/2014/09/30/3550/